Strategic Communications
Overview
Navigators Compass is the strategic communications arm of Navigators Global. Drawing on experience in high-stakes political campaigns, our team develops messaging and communications strategies that strengthen corporate and industry reputations and help clients prevail in difficult policy debates.
We have designed and executed public affairs and political campaigns at the local, state, national, and international levels. Every engagement begins with a clear understanding of the audiences that matter, the forces shaping their views, and the messages most likely to move them. From there, we build long-term communications programs that give clients a credible, durable platform for advancing their interests.
Strategic Messaging
Every successful public affairs campaign begins with a well-defined message. Navigators Compass specializes in translating complex policy issues into clear, persuasive language that resonates with policymakers, the media, and the public.
For each engagement, we develop a core Message Bible that sets out the central themes, supporting arguments, and guidance for each audience. It keeps every spokesperson and channel disciplined and consistent, so that clients deliver the right message at the right time.
Crisis Communications
In a crisis, the speed and quality of the response often determine the outcome. Our team has advised elected officials and major organizations through high-profile crises, managing media from the local level to the national stage.
We develop the strategy, craft the message, and implement rapid-response plans that help clients manage the situation, protect their reputations, and limit their liabilities. Our principals and senior staff have navigated intense public scrutiny firsthand, and that experience informs every recommendation we make.
Issue Advertising
Navigators Compass brings more than two decades of experience in political and issue advocacy advertising. We communicate complex policy issues effectively across television, digital, radio, print, outdoor, and direct mail.
We manage every phase of a campaign, from concept and creative development through production and placement. Our work combines the creative discipline of a leading advertising agency with the strategic judgment of a political campaign. It helps clients advance their issue agendas, strengthen their brands, and build lasting support among key audiences.
Grassroots and Coalition Management
Navigators Compass builds and leads coalition and grasstops campaigns that demonstrate broad support for our clients’ priorities. Through an affiliated network of field operatives that reaches every congressional district, we make sure Members of Congress hear directly from influential constituents and stakeholders at home.
Our senior team has a long record of managing successful field campaigns. We run grassroots efforts of any scale, from organizing constituent outreach to driving participation at lawmaker events.
Lobbying Support
Navigators Compass partners with various corporate lobbyists at the local, state and national levels to provide invaluable governmental relations support.
Our elite team of communications strategists has made significant impacts on public policy, regulations, laws, initiatives, referendums and government opinions.
From developing strategic messaging to planning and executing the entire strategic communications campaign, Navigators Global offers one-of-a-kind lobbying support that helps garner public support and move our clients’ issue agendas to the forefront.