Situation
Oracle’s proposed $7.4 billion purchase of Sun Microsystems was initially opposed by anti-trust regulators in the European Commission.
Strategy
The proposed merger of the two American companies would have improved Oracle’s competitiveness as a manufacturer of both hardware and software products. Navigators Global devised and executed a strategy to educate thought leaders, policy-makers and legislators about the American economic and job creation benefits of the merger, which led to a letter to the European Commission signed by 59 United States Senators urging them to complete their deliberations.
Outcome
Ultimately, the European Commission unconditionally approved the merger.
