Archive

Wal-Mart Stores, Inc.

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation Navigators was retained by Wal-Mart to provide corporate reputation counsel regarding defense from unions and media.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text] Strategy Navigators conducted an extensive audit of Wal-Mart’s existing public and government relations programs. Navigators developed a framework designed to bolster...

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Tyco International, Inc. Appropriations Ban

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation High-profile corporations are continually at risk from elected officials striving to enact headline grabbing legislation that causes more economic harm than good. Navigators Global was hired by Tyco, a large conglomerate whose businesses include electronic components,...

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Travel Industry Association

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation With the nation’s travel system breaking down and costing the travel and tourism industry billions of dollars, the Travel Industry Association (TIA) was looking for a communications campaign to capture the attention of policymakers in Washington....

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TracFone Wireless, Inc.

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation Faced with mounting Republican Congressional opposition to the Lifeline program, TracFone engaged Navigators Global to create an integrated lobbying and advertising campaign to dispel the myths surrounding the so-called “ObamaPhone” and to educate policymakers and the...

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Education Reform Experience

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation In 2003, Navigators Global served as the senior communications consultant to Governor Jeb Bush’s Department of Education, helping the department handle the real and potential political and public opinion challenges surrounding the roll out and implementation...

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Pharmaceutical Research and Manufacturers of America

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation In 2003, America's pharmaceutical companies were under fire from politicians from both sides of the aisle over rising drug prices. The Pharmaceutical Research and Manufacturers of America turned to Navigators Global for an integrated communications campaign...

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Oracle USA, Inc.

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation Oracle’s proposed $7.4 billion purchase of Sun Microsystems was initially opposed by anti-trust regulators in the European Commission. [/vc_column_text][/vc_column_inner][vc_column_inner width="1/3"][vc_column_text] Strategy The proposed merger of the two American companies would have improved Oracle’s competitiveness as a manufacturer of both...

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Home Depot

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation Early polling revealed that Measure B, which was initiated and funded by Home Depot competitor Do It Centers, was opposed by only 43% of likely voters in Thousand Oaks. It was clear that Navigators Global would...

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General Motors

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[vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation After GM emerged from bankruptcy, the company found itself facing several public policy challenges around the nation that had the potential of threatening its turnaround. Automobile dealer trade associations in several states were pushing for dramatic...

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Emergent Biosolutions

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[vc_row row_type="row" type="grid" text_align="left"][vc_column width="1/1"][vc_row_inner row_type="section" type="grid" text_align="left" el_class="case-study"][vc_column_inner width="1/3"][vc_column_text] Situation In 2004, Congress passed Project BioShield, President George W. Bush’s $6 billion effort to establish a Strategic National Stockpile of biodefense products intended to combat terrorist attacks on our homeland. Domestic industry players found it difficult...

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